Enhancing E-Commerce Operations with InTouch Workflows for a High-Value Retailer


A leading e-commerce retailer specialising in high-value items has integrated InTouch’s Credit Check and KYC Workflow services into their online platform. This integration aims to streamline the payment process, enhance customer experience, and ensure security and compliance. By leveraging InTouch’s advanced workflows, the retailer has automated critical verification processes, making it easier for consumers to use pay later services while ensuring that all transactions are secure and compliant with regulatory standards.

The Challenge

Selling high-value items online comes with its own set of unique challenges, particularly when offering pay later services. The retailer faced several key challenges that needed to be addressed to improve operational efficiency and customer satisfaction:

  1. Manual Credit and Identity Verification – Traditionally, the process of verifying customer creditworthiness and identities was manual, leading to delays and potential errors. This created bottlenecks, slowed down the payment process, and affected the overall customer experience.
  2. Risk of Fraud – High-value transactions are attractive targets for fraudsters. The retailer needed a robust system to accurately verify the creditworthiness and identities of customers to prevent fraudulent activities and protect their business from financial losses.
  3. Compliance with Financial Regulations – Ensuring compliance with financial regulations, including KYC (Know Your Customer) requirements, was essential. Non-compliance could result in legal penalties and damage the retailer’s reputation.
  4. Operational Efficiency – The retailer sought to automate the verification processes to reduce the administrative burden on their staff and improve the speed and efficiency of their operations. This would allow them to process transactions faster and enhance the overall customer experience.
  5. Customer Experience – The retailer aimed to provide a seamless and positive experience for customers using their pay later services. Lengthy verification processes and potential delays could lead to customer frustration and abandoned transactions, negatively impacting sales and customer loyalty.

To address these challenges, the retailer needed a solution that could automate credit and identity verification, ensure data accuracy, comply with regulatory requirements, and enhance the customer experience.

The Solution

The integration of InTouch’s Credit Check and KYC Workflow services provided the retailer with a comprehensive solution to their challenges. Key components of the solution included:

  1. Automated Credit Check Service – InTouch’s Credit Check service allows the retailer to quickly and accurately assess the creditworthiness of customers applying for pay later services. This automated process ensures that only customers with a good credit history are approved, reducing the risk of default and financial loss.
  2. KYC Workflow – The InTouch KYC Workflow enables the retailer to verify the identities of customers seamlessly. This process cross-references customer information against trusted data sources, ensuring compliance with regulatory requirements and preventing identity fraud.
  3. Seamless Integration – The InTouch services were integrated into the retailer’s existing e-commerce platform through robust APIs. This integration allowed for real-time credit and identity verification, ensuring that customer applications for pay later services are processed quickly and efficiently.
  4. User Training and Support – Comprehensive training and support were provided to the retailer’s staff to ensure they could effectively utilise the new capabilities without any learning curve.


The integration of InTouch services into the retailer’s e-commerce platform has delivered significant benefits across various aspects of their operations:

Enhanced compliance has been a major outcome of this integration. The automated KYC and credit check processes ensure that all customer data is verified in accordance with regulatory requirements, reducing the risk of non-compliance and the associated penalties.

Operational efficiency has seen a remarkable boost. The manual, error-prone verification processes have been replaced with automated workflows, allowing the retailer’s staff to focus on delivering value-added services to customers. This has resulted in a noticeable increase in productivity and a reduction in administrative overhead.

The accuracy and reliability of customer data have significantly improved. With InTouch’s automated workflows, data is verified and updated in real-time, ensuring that customer profiles are always current and correct. This accuracy is crucial for making informed decisions and providing high-quality services to customers.

Fraud prevention has been greatly enhanced through the use of InTouch’s robust verification tools. By ensuring that all customer identities and credit information are thoroughly verified, the risk of fraudulent activities has been substantially reduced. This added layer of security protects both the retailer and its customers from potential fraud.

The integration has led to an improved customer experience. Customers benefit from faster application processes for pay later services, accurate and up-to-date profiles, and the assurance that their transactions are secure. This has led to higher levels of customer trust and satisfaction, reinforcing the retailer’s reputation for reliability and security.

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